After twenty years with Times New Roman to the fore, Medicare felt a more contemporary and refreshing look was required. Two main considerations stood in the way. Firstly, a recent takeover restricted the colourways to the new parent company’s orange & green.
Secondly, many of the Medicare’s existing outputs were insurance forms, already generously packed with information. Nonetheless, we found a way forward with a flexible ribbon design that could sit easily on any of the company’s many outputs and make a good impression when added to the website to complete the story.
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